Boutique and independent
An independently owned boutique hotel in Europe that is not part of a franchise. The owner must be available to work directly with Art du Bien-Être throughout the transformation.
The Inaugural ADBE European Hotel Makeover
One European boutique hotel. One documented transformation.
A European Boutique Hotel
Art du Bien-Être is selecting one independent boutique hotel in Europe for its inaugural Hotel Makeover. The transformation will include branding, website design, photography, film and social media, with the entire process documented as our first case study. It will show how a hotel can preserve its character while becoming easier for international guests to discover, understand and book.
How will the inaugural hotel be selected?
Submit your hotel for considerationStrong guest reviews
The hotel must have strong guest reviews, particularly for cleanliness, comfort and service, supported by a distinctive location and thoughtful amenities. Its digital presence should fall short of the quality guests already experience.
Outdated website
The existing website must fall below current standards in its design, photography, written presentation and guest journey. The opportunity for meaningful, visible improvement must be clear.
Weak social media
The hotel’s social media presence is limited, inconsistent or ineffective, with little connection to potential international guests.